We conducted a very interesting interview with Mr. ‘Olav Snoek‘; Founder and CEO of the France (Paris)-based start-up “BlackBox-BI”.
“BlackBox-BI” aims to make business intelligence dashboards easy to build and fun to use.
Below is the full interview with Mr. ‘Snoek’ regarding his start-up technology company “BlackBox-BI”;
1. What is it exactly that you do and what “BlackBox-BI” is all about?
We make creating business dashboards easy. From data load to dashboard creation, our focus is to make each step as easy as possible without compromising on functionality. Users can easily create dashboards using an intuitive web based application. There is no need for programming skills thanks to our easy to use metadata model that creates a business view of your data.
Our objective is to go from data to dashboard in minutes not months.
2. When has “BlackBox-BI” been founded? And what stage is “BlackBox-BI” currently at?
The company was established early 2011 after the idea for a cloud based business intelligence solution came to me on holiday in Mongolia.
In my day job as a business intelligence manager I noticed that we often repeat ourselves when starting a project. We needed to provision servers, buy software licenses, install and configure software etc. All this before we even got to developing the required reports and dashboards. This is a huge waste and so I set out to solve this by at first proposing a hosted BI solution based on Pentaho. This did not scale very well beyond a few customers and the user interface is not the best looking design ever. So I decided to develop a multi tenant cloud hosted dashboard solution which allows users to build advanced dashboards with ease.
We are currently pre-launch and just opened applications for our beta program.
3. What is “BlackBox-BI”‘s business model and how does it work?
The business model is very simple and transparent. Users subscribe to the service and pay a monthly fee per user. We believe strongly in transparency so there are no hidden costs, you simply pay for the number of users and that’s it.
There will be a three tiered pricing model where the first tier is priced extremely low to make advanced dashboarding accessible to small businesses with only one user. The standard and enterprise tiers will include more advanced functionalities as well as improved support contracts.
4. How did your team meet? And who in your team does what?
I met my partners, Boris Guerin (General Manager at eulidia.com) and Fabien Jongenelen (General Manager at eulidia.com) thanks to an introduction by my former boss. He thought it would be a good idea I had lunch with Boris to discuss my plans and get some feedback. We kind of hit it off after I showed him a demo of our dashboarding tool. Ever since we are working together and Boris provides me with valuable help navigating the administrative side of starting a business in France. In the meantime I am responsible for software development and overall strategy.
5. What, exactly, makes you different from existing options, what will make your product and/or service stand out in the marketplace? In other words what’s unique about you and what’s new about what you make?
Usability and affordability make us stand out from the competition. There are many solutions already out there but none are as easy to use as BlackBox-BI. From our easy data management tool that lets you load data directly from cloud sources like Dropbox, to our innovative BI-Desktop that lets users create personalized dashboards with ease, the main focus is to make every step as easy as possible.
Our pricing model also distinguishes us from other offers out there. I have often been frustrated with the complex software licenses sold by other products and believe this should be super simple. We do not distinguish between different users, each user has access to all functionality that is included in their tier. We believe this will make adoption easier and gives power to the user so they can get the information they need.