My Graphic Studio A Web-Based and Pain-Free Timekeeping and Billing Platform

CaseFox Timekeeping and Billing Software is designed to help attorneys, virtual firms, accountants and other professionals (such as freelancers, contractors, etc.) with their timekeeping, invoicing, trust accounting, time tracking, case tracking and client billing needs.

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We had an in-depth and lengthy interview with Mr. “Rajeev Madnawat”; Founder and CEO of the US (Milpitas, California)-based start-up “” about his Company.

As per Mr. Madnawat; CaseFox Timekeeping and Billing Software is designed to help attorneys, virtual firms, accountants and other professionals (such as freelancers, contractors, etc.) with their timekeeping, invoicing, trust accounting, time tracking, case tracking and client billing needs. CaseFox can track both billable and non-billable hours and expenses, monitor unbilled hours, late payments and handle trust accounting, case documents and case notes.

Your contract attorneys and independent contractors can directly enter their billable time and expenses in your CaseFox account without being able to see any other data. CaseFox uses SSL for security and critical user data in stored in the encrypted form in our databases. Generating invoices is easy (click one button and invoices for all clients and cases (projects) are ready) and based on previously unbilled time/expenses.

Easy to use and understand interface. CaseFox offers simplified time/expense tracking to track billable and non-billable time/expenses. Time entry records are automatically used for creating invoices. Export entered time data and case notes to Excel and PDF format. User friendly display layout of entered time/expense data. Easy to use simplified and common screen for entering notes, expenses and time tracking data. Simply click of “Add Note (Time/Expense)” links to enter a note, time or expense. Configure different hourly rates for different cases. Support for fix fees billing.

Timekeepers in your firm will access CaseFox using their own user name and password. You can also create separate logins for your contract attorneys (so you need not enter their billable hours for them). A contract attorney can only enter his/her own time/expense and view only his own data. A normal staff can view client/case info, entered time by other users/timekeepers and may enter time/expense for other users, but cannot manage users, trust account or case/client or view/generate invoices. Admin role provides full access.

CaseFox provides various advantages over the use of in-house installed time and billing software. First, you don’t need to manage hardware/software and making sure data is properly backedup. Second, unlike your in-house system, you don’t need to upgrade hardware or software. Further, CaseFox is available 24/7 from anywhere and the cost of using CaseFox is very low compared to your in-house installation and the time you have to spend on managing it.

The time you spend on managing, maintaining, backing up and upgrading may be coming from your billable hours and as a result may be costing you a whole lot more than just the licensing fees. CaseFox is designed to be intuitive and easy to use. There is nothing to install or upgrade. We continuously upgrade CaseFox and upgrades are automatically and transparently offered to users.

If you are a solo professional or a small/medium/virtual firm, you may be hiring contract workers (e.g., contract attorneys) from time to time (if not today, you might do so tomorrow as your practice/business grows).

CaseFox is a multi-user system that provides role based access to data. Just like staff members of your firm, your contract workers can also login (using their own user id/password) into your CaseFox account and enter their time and expenses. These contract worker users will not see any other data in your CaseFox account.

You can convert a staff user to a contract contract user and vice versa with just one click. Generating invoices is easy (CaseFox even offers automatic bulk invoice creation, click one button and invoices for all clients and cases will be created automatically). The previously entered time/expense data is automatically used for generating invoices. Invoices can be emailed to clients with just one click. You can also export your client list, case list and entered time data into Excel files. All in all, you will find CaseFox very friendly and time/money saving system.

Below is the full interview that we have conducted with Mr. Madnawat regarding his start-up “”;

1. What is it exactly that you do and what “CaseFox” is all about?

CaseFox provides a feature rich, easy to use and affordable Web-based software for handling timekeeping and invoicing. CaseFox can be used by attorneys, law firms, virtual firms, accountants and other professionals that provides services to their clients.

2. When has “CaseFox” been founded? And what stage is “CaseFox” currently at? was started in 2011. CaseFox is now serving clients worldwide.

3. What is “CaseFox” business model and how does it work?

CaseFox business model is a “freemium” model. We offers a fully functional free plan that our clients can use in a productive environment (upto a certain number of cases/projects) to get comfortable with the application. CaseFox offers affordable paid plans.

4. How did your team meet? And who in your team does what?

The application was designed jointly by attorneys and engineers. A professional software development company with huge experience in Web technologies developed the application. In-house engineers then took over to added more features and to smooth out rough corners.

5. What, exactly, makes you different from existing options, what will make your product and/or service stand out in the marketplace? In other words what’s unique about you and what’s new about what you make?

CaseFox user interface is designed for easy use. Users do not need to go from one screen to another to perform tasks. All information (case notes, time/expense entries, etc.) remains on the screen to easy case tracking. Built-in filters let a user quickly look time/expense tracking data by a client, case (project) or user. CaseFox also offers role based access to data. Different types of user roles have different authorizations. CaseFox also offers a one click bulk invoice generation. That is, all invoices for all clients and cases (projects) are automatically created with just one click. Moreover, unlike most competitors, we don’t charge extra based on the number of users/timekeepers.

6. What is your growth like? And what milestones has “CaseFox” achieved so far?

We are experiencing an organic growth. We hardly spending any money on advertising. In the last three months alone, about 400 new clients have signed up. Our goal is to sign up about 1000 users by the end of this year.

7. Who are your competitors?

Main competitors are and

8. What obstacles did you face and how did you overcome them?

We have had highly experienced people working on the team. We did not face any substantial obstacle during the development phase. Our main obstacle (which is really an obstacle for every SaaS provider) is to educate potential clients who are accustomed to using desktop applications that Web-based applications provide better functionality, service and at least equal data security.

9. What are the key things about your field that outsiders don’t understand?

That an invoice application is different from a timekeeping and invoicing application. A pure invoicing application (generally suitable for product sales) does not offer timekeeping functions and not suitable for professionals that bill their time and labor to their clients. A timekeeping and invoicing app generates invoices based on previously logged time/expenses.

10. Why are you going to succeed?

We have a good quality product that is easy to use and provides good functionality. Our subscription plans are affordable and straight forward and we offer a full featured, no obligation free plan.

11. If “CaseFox” succeeds, what additional areas might you be able to expand into?

At present, we plan to continue focusing on timekeeping and invoicing area only and to continue improving our software based on user feedback and market analysis.

12. Why did you choose this idea and concept to build “CaseFox” based on?

The idea originated from the painful use of difficult to use, expensive and antiquated timekeeping and invoicing systems (mostly desktop applications).

13. What have you learned so far from launching your idea?

That it is important to think like an actual user before designing any product.

14. Six months from now, what’s going to be your biggest problem?

We don’t expect any signification problems in the coming six months. We will continue to sign up more users and continue to provide our best services to all our users.

15. What’s the benefit for the user?

Ease of use, good feature set without any bells and whistles. Affordability.

16. How did customers and/or users find out about you?

Mostly through Internet searches.

17. Who are your current users? Who are your target users?

Most of our users are lawyers and law firms and accountants. We do have other types of professionals as users, such as book-keepers, expert witnesses, design consultants, freelance code writers, etc. Other than some terminology used in the application and some features (such as Trust Accounting) that are useful only to attorneys, the application is equally useful for any professional that bills his/her clients for his/her labor and cost.

18. Where do new users come from and what makes new users try you? receives users from all over the world, even from the countries that we have never heard of. We believe that the feature set and easy sign-up attract new visitors to try the service.

19. What do your users say about your product and/or service?

Our users always appreciate the ease of use of the application.

20. How are you going to scale?

Our system design permits easy scaling. We will simply add more server when a need arises.

21. What’s the biggest missing feature? The one thing customers keep asking for?

Although we do provide import and export data functionality, CaseFox does not integrate directly with any other software (other than Google for single sign on and syncing tasks). Some of our users have asked for a QuickBooks integration. We are researching the topic. Our biggest issue is that most of these accounting software are not designed for service professionals.

22. Are you going to internationalize?

Perhaps. We may provide a feature to produce invoices in local languages.

23. How big do you think you can get?

We will be trying to collaborate with established leaders for joint and cross selling opportunities by complementing each other’s product offerings. We have also been approached by an industry leader for a potential buyout. It is difficult to provide a solid figure as to how big we can get.

24. Are you looking to hire a new workforce? And if yes, what job vacancies do you currently offer and where can potential applicants contact you at?

We are fully staff at present.

25. Are you looking for partnership opportunities or funding from Venture Capitals (VC) or other funding sources? Or your business is self-sustainable? And if the first option applies where can potential partners / investors contact you at?

Yes. Interested parties can contact us at the following email address:

26. Finally, what advice do you have for fresh entrepreneurs?

Research the market fully and understand user requirements to minute details before rolling out a product. Have good customer service.

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