We had a very interesting and in-depth interview with Mr. ‘Eric Hinson’; Founder of the US (Arkansas)-based start-up “Explainify”.
“Explainify” is an animated explainer video production house.
Below is the full interview that we have conducted with Mr. ‘Hinson’ regarding his start-up company ”Explainify”;
1. What is it exactly that you do and what “Explainify” is all about?
Explainify (explainify.com) is an animation and video studio specializing in the creation of short, to-the-point stories – Explainer Videos. We work with anyone that has a website, idea or business on awesome videos that are less than 90 seconds – the average attention span of the viewer.
Explainer videos are the hot new thing for businesses. They increase sales and conversion rates dramatically! It’s the easiest way to give your perfect “elevator pitch” every single time to millions.
2. When has “Explainify” been founded? And what stage is “Explainify” currently at?
We launched in January of 2012, but didn’t actively look for explainer video work. It was more of a means to pay the bills by doing some agency work that a friend had. It gave me some much needed time to get everything ready for things to be successful once I hit it hard. As far as stages go, we are building a network of great clients and trying to knock out killer videos for them.
3. What is “Explainify”‘s business model and how does it work?
Explainify offers multiple video packages. Our projects are customized to tell each client’s story most effectively, so pricing is often quoted to match the project priorities and creative direction. We start by discussing our client’s needs. Then, together we decide what would work best for them. We have a specific process that helps us and clients know what to expect.
4. How did your team meet? And who in your team does what?
The team started with just my wife and I. I met her at an awesome bookstore her family owned. We’ve added one more since – and he’s a huge help! I worked with him at Rockfish, the agency I was at before launching Explainify. He’s a super fun guy, we get along great and make things happen together. My wife’s main focus is scripting, concepting and design. Stuart does animation and sound design. We all really do a little bit of everything and we love it that way. We all have a hand in every part of the project. We feed off each others strengths and creative abilities to come up with the best solution for our clients. It’s kind of like a being in a band. You may write an awesome sounding riff by yourself. When you bring that riff to rehearsal the other bandmates take it and expand on it making it even better than it was before.
5. What, exactly, makes you different from existing options, what will make your product and/or service stand out in the marketplace? In other words what’s unique about you and what’s new about what you make?
The biggest thing is that we don’t make long explainer videos. We 100% believe there is no need to go over 90 seconds with our videos (and there’s tons of research to prove it). If we can’t tell your story in under 90 seconds, we’re probably not the best fit for each other.
We’re fortunate enough to be able to say no to people that we don’t think would be a good fit for us to work with. It’s not all about money – we want cool projects, awesome clients and most importantly – to have fun. We’d rather make less, enjoy ourselves and have a more successful result for our client.