Start-Ups.Co had a very interesting and insightful interview with Mr. ‘Sean Casto’; CEO of the US (Boston)-based start-up “PreApps”.
“PreApps” is an authority website that previews new and exciting mobile apps coming soon.
Below is the full interview that we have conducted with Mr. ‘Casto’ regarding his internet start-up company;
1. What is it exactly that you do and what “PreApps” is all about?
Our vision for PreApps is to forever enhance the relationship between mobile app developers and mobile app users, which will in turn create better apps. By implementing user feedback in the development process, apps have a greater chance of success, and for users a more enjoyable experience. Our collaborative process results in promoting pre-release buzz, pre-opted in user downloads, and critical developing user feedback.
For developers, they can load their app profile onto our platform for FREE and start to build up a following online. We also offer premium analytics and marketing services, for apps that want additional expsosure and insight into their customers. Developers also have the ability to recruit Beta testers for their apps. Developers get to keep the data of all of the end users that want to Beta test the app and wish to download it upon release.
For end users, you can view screenshots and descriptions of new apps as you would in the app store, but with a few more features. On PreApps, you can watch a video trailer about the app, much like you would a movie trailer. You can also rate the app, share it with your friends, and sign up to be a Beta tester (at the discretion of the developer). When your favorite apps go live on the App Store, you can even have a push message sent to your phone to remind you that the app has gone live.
Building prerelease buzz is effective and increasingly essential for success. With the help of PreApps.com, developers can take the confusion out of the process and enjoy significant benefits, as well as ensure that their app meets with the utmost in popularity and accessibility.
2. When has “PreApps” been founded? And what stage is “PreApps” currently at?
Our startup was founded in January of 2012 in Boston, Massachusetts. We have since secured Angel financing and have become fully operational. PreApps.com is live and has the ability for developers to upload their apps and for users to preview new apps coming soon. Our official launch is January 24, 2013.
3. What is “PreApps”‘s business model and how does it work?
Our business model is to acquire as many app users and developers to our platform. Our platform is free for users. For developers our platform is free, but we offer premium services such as advanced analytics, featured marketing, and value added services such as video production, press release creation, and app logo creation.
4. How did your team meet? And who in your team does what?
I used a variety of different sources to meet people. Initially, I knew some people through Northeastern. Through friends, family, and university contacts, I was able to meet some strategic business partners and advisors. Through the internet, I ended up meeting programmers throughout the world. The rest of our team I either met locally in Boston or through job postings online.
5. What, exactly, makes you different from existing options, what will make your product and/or service stand out in the marketplace? In other words what’s unique about you and what’s new about what you make?
If you want to know what movies or music albums are coming out soon, get descriptions, and watch trailers, there are plenty of sites for those, but what about apps? There really isn’t a central marketplace to preview apps that are coming soon. PreApps is the exclusive place to preview new and exciting apps coming soon for iOS (iPhone, iPad, iPod Touch), Android, and Windows 8 & Mobile.
6. What is your growth like? And what milestones has “PreApps” achieved so far?
Our growth has been significant. We litterally had to start at zero. Since our inception, we’ve secured Angel funding, and will officially launch January 24. Recently, we have added Windows 8 and Mobile to our platform, which only featured iOS, Mac, and Android apps. We have also secured an entire community of app developers and users to sign up for our platform.