We had an interesting chat with Mr. “Pavel Grebeshkov”, SEO at the Boston – USA based start-up “Comindware”
Below is the interview we conducted with him:
1. What is it exactly that you do and what your start-up is all about?
Comindware® is a fast-growing, innovative software company delivering new generation solutions for Adaptive Business Process Management, Workflow Automation, and predictive Project Management.
We bring the unique vision, software architecture, and product design to deliver all the power of traditional business systems yet providing unmatched flexibility, full transparency and unparalleled ease-of-use.
2. When has your startup been founded? And what stage is your startup currently at?
Comindware was founded in 2009, several products have been launched since then such as: predictive project management solution, advanced collaboration and team work management platform
3. What is your startup’s business model and how does it work?
Comindware sells Project and Business Process Management products and provides implementation services to private and government organizations globally.
4. How did your team meet? And who in your team does what?
Comindware is headquartered in Boston, with other two offices in Europe. Regional teams manage local events and Sales, other functions are central and are managed by the core team.
5. What, exactly, makes you different from existing options, what will make your product and/or service stand out in the marketplace? In other words what’s unique about you and what’s new about what you make?
Comindware solutions are based on a unique and patented Elastic Data technology with the core principals of graph-based data management. This allows for unique scalability and flexibility managing enterprise data such as contracts, customers, products and other.
6. What is your growth like? And what milestones has your startup achieved so far?
Comindware has been gradually evolving with a number of products launched for predictive Project Management, adaptive Business Process Management and Team Collaboration.
7. Who are your competitors? And what is your start-up’s competitive advantage over them?
Our competitors are Appian, Pega and similar BPMs solutions as well as specialized Project Management and Portfolio Management solutions like Wrike and Clarizen. Also we encounter Microsoft Outlook and Excel based processes replacing those as well.
8. What obstacles did you face and how did you overcome them?
The key challenge has been working in distributed teams with offices located in the US and Europe and the need to quickly exchange business critical data and ensure highest customer satisfaction.
9. What are the key things about your field that outsiders don’t understand?
Key to successful business process optimization solutions is multi-yeared implementation experience that is only available with the product vendor that also provides implementation services.
10. Why are you going to succeed?
Thanks to the unique and highly talented team, the unique market vision and the capability to quickly adapt to the constantly changing business environment and regroup making the most of every opportunity.
11. If your startup succeeds, what additional areas might you be able to expand into?
There are several options of diversification including extended consulting services or new products including those with more focus on social collaboration capabilities.
12. Why did you choose this idea and concept to build your start-up based on?
After many years managing large and international businesses delivering software solutions, a clear gap in the current software solution became evident, which drove to the idea of launching a unique start-up creating a ground braking solution like another Microsoft or SalesForce.
13. What have you learned so far from launching your idea?
We have acquired much deeper domain expertise which is only available after multiple conversations with the actual system users and IT architects as well as deep product analysis of existing market solutions.
14. Six months from now, what’s going to be your biggest problem?
Managing much larger and global contracts. It’s all about the scale and the capability to replicate success which is a hard thing to do taking into consideration cultural specifics, market conditions and similar factors.
15. What’s the benefit for the customer/user?
Mainly business transformation thru improved resource and asset utilization as well as the transparency into your key business processes – mainly revenue generating – which allows for new ways of orchestrating your people, data and processes.
16. How did customers / users find out about you?
Through website and online Marketing – standard technics that allow you to keep up awareness and promote thought leadership. Indispensable is good old nurturing focused on educating your customers of the values your offering brings.
17. Who are your current customers / users? Who are your target customers / users?
Mid to large businesses and government organizations in need of process automation and optimization as well as managing projects and tasks – any kind of team work and data.
18. Where do new customers / users come from and what makes new customers/users try you?
Lead generation thru PPC/PPL campaigns – same as above, all the marketing, cold calling, field sales and inside sales technics are used to come in touch with our customers and prospects.
19. What do your customers / users say about your product and/or service?
Significant and highly positive impact on their business – ” “Comindware Tracker enabled business critical sales process automation and ensured a game changing lead management times cut by 80%. Our partners and customers have evaluated the implementation results high and we are considering extension of the Comindware solution to our affiliated offices”. Elena Vinogradova, General Director of United Card Services.
20. How are you going to scale?
Though regional hiring. Scaling also implies not only hiring and team growth but scaling projects and contracts – that is achieved thru new relationships and new products and services that you can offer to a larger customer base.
21. What’s the biggest missing feature? The one thing customers/users keep asking for?
Depending on the implementation case, customer focus may lie on automation or on KPI’s of sophisticated reporting – basically there is no universal missing feature requested by all. Otherwise we wouldn’t keep winning and being shortlisted.
22. Are you going to internationalize? And if yes how are you planning to expand your start-up’s operations accordingly?
Comindware is already international with offices in the USA and Europe. Global operations are both challenging and advantageous at the same time demanding specific corporate culture and people skills.
23. How big do you think you can get? Why? And how you are planning to achieve your goals?
Comindware is aiming at Fortune 500 list and is gradually moving towards this goal. Bigger customer contracts and market partnerships will enable ultimately achieving this objective.
24. Are you looking to hire a new workforce? And if yes, what job vacancies do you currently offer and where can potential applicants contact you at?
Comindware is actively hiring – in all regional offices. We are looking for filling in positions such as Sales Engineer, Sales Rep, Inside Sales, QA tester and many other. We offer competitive positions and opportunities for growth.
25. Are you looking for partnership opportunities or funding from Venture Capitals (VC) or other funding sources? Or your business is self-sustainable? And if the first option applies where can potential partners / investors contact you at?
Comindware business is self sustainable and we are looking for partnerships with incumbent companies to extend our existing customer base and grow relationships.
26. What advice do you have for fresh entrepreneurs?
The market brings both challenges and opportunities, be aware for both and always ready to regroup and constantly review your priorities to make sure you are moving with the right speed in the right direction. Another thing: people is key to success. Get the best team you can and have them think in the right way.