Resunate.com: A Resume-Tailoring Tool that Allows Job Seekers to Optimize their Resume for Every Job that they Apply for

Resunate.com

Resunate is a resume-tailoring tool that allows job seekers to optimize their resume for every job that they apply for.

    

We had an in-depth and lengthy interview with Mrs. “Kat Krull”; Associate Marketing Manager at the US (Pittsburgh, Pennsylvania)-based start-up Careerimp, Inc. about the Company’s flagship service and product “http://www.resunate.com”.

As per Mrs. Krull; Careerimp, Inc. is a startup company based out of Pittsburgh, PA that currently has seven employees. Its mission is to provide useful tools to help job seekers conquer the job-hunting process easily, quickly, and effectively. Careerimp’s inception was in early 2010, when Careerimp’s CEO, Ayan Kishore, was a graduate student at Carnegie Mellon University’s Human Interaction Institute and was working on his final project.

What spun out of the results of the project was Careerimp’s first service, Resunate, an online job application tool that automatically evaluates and optimizes a resume for a specific job. Exactly one year later after Resunate’s public launch (which was in April 2011), Careerimp launched their second service, ApplyApp.ly, an innovative job search engine that matches job seekers with their most compatible job openings, based on their experience, skills, and Myers-Briggs® personality type.

Both of Careerimp’s products use their original Semantic Intelligence technology, which analyzes and compares resume and job application information to produce various matching capabilities, such as calculating a match score and finding relevant job opening matches.

Resunate is a resume-tailoring tool that allows job seekers to optimize their resume for every job that they apply for. There are many unique optimizing and matching features of Resunate, including the JobFocus™ score, which lets job seekers know how well their resume matches a job description, Auto Focus, which re-arranges and takes out irrelevant information from their resume (to increase the JobFocus™ score), and Determine Strengths, which provides them with interview tips based on their Myers-Briggs® personality preferences.

Resunate has multiple subscription plans, including a free basic plan, which has a limited number of feature uses, and a 1-month plan, 6-month plan, and 12-month plan, which have an unlimited number of feature uses. The 1-month subscription is $14.95, the 6-month subscription is $59.95, and the 12-month subscription is $99.95.

ApplyApp.ly is a job search engine that finds job seekers their most compatible open positions. Job seekers import their resume and then choose a desired location (from Pittsburgh, PA, Bay Area, CA, Boston, MA, or New York City, NY). Then, relevant open positions are automatically presented to them in rank order, each with their own compatibility score (ranging from 1-100%).

Also, they can select their Myers-Briggs® personality type to discover how well their personality fits each open position. If they would like to improve their compatibility score for a specific job, job seekers can click on the “Optimize Resume & Apply” button and are then taken to Resunate to optimize their resume.

Below is the full interview that we have conducted with Mrs. Krull regarding her start-up “Resunate.com”;

1. What is it exactly that you do and what “Careerimp, Inc.’s Resunate” is all about?

Careerimp, Inc. is a startup company based out of Pittsburgh, PA that currently has seven employees. Its mission is to provide useful tools to help job seekers conquer the job-hunting process easily, quickly, and effectively.

Our first service, Resunate, is an online job application tool that automatically evaluates and optimizes a resume for a specific job. Our second service, ApplyApp.ly, is an innovative job search engine that matches job seekers with their most compatible job openings, based on their work history and Myers-Briggs® personality type.

Both of our products use semantic matching technology, to analyze and compare a resume against job description information to produce various matching capabilities, such as calculating a match score and finding relevant job openings.

2. At what year has “Careerimp, Inc.’s Resunate” been founded and what stage is “Careerimp, Inc.’s Resunate” currently at?

Careerimp is an early-stage startup that was founded in 2009 and incorporated in mid-2010 after joining the AlphaLab incubator (a TechStars Network incubator).

3. What is “Careerimp, Inc.’s Resunate” business model and how does it work?

Careerimp’s flagship product, Resunate, is setup on a freemium model, with free basic features and paid premium features. Bulk premium annual subscriptions are sold to organizations, such as top tier college career centers (from Stanford to Carnegie Mellon University). ApplyApp.ly – Careerimp’s newest product, can be white-labeled by employers who wish to use our matching technology to help employees discover job opportunities within their organization. Employers can also pay to post jobs to ApplyApp.ly.

4. How did your team meet? And who in your team does what?

Careerimp’s inception was in early 2009, when Careerimp’s CEO/co-Founder, Ayan Kishore, was a graduate student at Carnegie Mellon University’s Human Interaction Institute. Careerimp’s Director of Business Development/co-Founder, Mona Abdel-Halim, joined Careerimp while also attending graduate school at Carnegie Mellon. Paul Sutcliffe, Careerimp’s Director of Engineering/co-Founder, was recruited as the startup’s technical co-founder in early 2010.

5. What, exactly, makes you different from existing options, what will make your product and/or service stand out in the marketplace? in other words What’s unique about you and what’s new about what you make?

Resunate is a resume-tailoring tool that allows job seekers to optimize their resume for every job that they apply for. There are many unique optimizing and matching features of Resunate, including the JobFocus™ score, which lets job seekers know how well their resume matches a job description, Auto Focus, which re-arranges and takes out irrelevant information from their resume (to optimize one’s JobFocus™ score), and Determine Strengths, which provides users personalized interview tips for every job based on Myers-Briggs® personality preferences.

ApplyApp.ly is a job search engine that finds job seekers their most compatible open positions. Job seekers import their resume and then choose a desired location (currently from Pittsburgh, PA, Bay Area, CA, Boston, MA, or New York City, NY). Then, relevant open positions are automatically presented to them in rank order, each with their own compatibility score (ranging from 1-100%). This helps job seekers broaden their job search, no longer restricted to keyword searching alone, such as traditional job listing sites.

Also, on AppyApp.ly, job seekers can select their 4-letter Myers-Briggs® personality type to discover how well their personality fits each open position. This, unlike any other site, provides insight into true fit. If they would like to improve their compatibility score for a specific job, job seekers can click on the “Optimize Resume and Apply” button and are then taken to Resunate to optimize their resume before applying to the job.

6. What is your growth like? and what milestones has “Careerimp, Inc.’s Resunate” achieved so far?

a. Accepted as a Project Olympus PROBE (PRoblem-Oriented Business Exploration) project through the School of Computer Science at Carnegie Mellon University, 2010
b. Accepted into Alphalab, a TechStars Network technology Incubator, Summer 2010
c. Raised seed capital from angel investors, Spring 2011
d. Leader to employ semantic technology to match résumé content against job description
e. Launched first software (Resunate.com on April 18, 2011) to predict and optimize how a candidate will score in a résumé search engine
f. Careerimp conducts blind employer study that shows Resunate “Auto Focus” functionality can double job seeker interview rate
g. Provisional patent filing for the “System and method for improving a résumé based upon a job description”
h. Sold a dozen annual bulk subscription packages (of Resunate) to major universities & schools such as Stanford Graduate School of Business, IESE Business School and Carnegie Mellon University
i. Acquired a regional internship job board in December 2011
j. Product and business partnership with CPP Inc. (cpp.com) – exclusive publishers of Myers Briggs® personality assessment
k. Affiliate arrangements with a dozen prominent career bloggers and speakers
l. Launched first customized job listing site (ApplyApp.ly on April 18, 2012)

7. Who are your competitors?

Resunate competes with other resume writing services, although we offer something different from most with our reverse-engineered applicant tracking system (ATS) scoring for job candidates. Resunate helps job seekers score and tailor their job against specific job descriptions in order to beat an employer’s ATS.

ApplyApp.ly’s competitors are other job matching services, such as CareerBliss. However, ApplyApp.ly offers something that most job matching services do not – matching based on Myers-Briggs Personality Type. 

8. What are the key things about your field that outsiders don’t understand? 

We understand the process of how resumes are actually transmitted and read by employers and recruiters.  80% of the time, resumes are filtered through an applicant tracking system.  This screens resumes for specific key words and content that match those in a job description.   The resumes that include the keywords and are formatted correctly are the ones chosen for an interview.  Therefore, 72% of resumes are never seen by human eyes because they get filtered out in the applicant tracking systems. 

9. What’s the benefit for the user? 

Careerimp aims to help job seekers conquer the job-hunting process through finding compatible jobs and optimizing their resumes for their ideal positions. Users are able to use our services for free and can greatly improve their chances of landing a new job by using Resunate and ApplyApp.ly.

10. How did customers and/or users find out about you?

Many Resunate users came to us after we were featured on Mashable. ApplyApp.ly users likely found out about us when we presented at DEMO Spring 2012 in mid-April.

11. Who are your current users? Who are your target users?

Current users are technology-savvy, Gen Y job seekers – whether they are currently unemployed or just looking for a new job.  These are our target users, as well.

12. Where do new users come from and what makes new users try you? 

Many of our new users first hear about us from Lifehacker’s or Mashable’s reviews of our services.  They try out our services after hearing the credible sources speaking highly of our features.

 13. What do your users say about your product and/or service? 

Resunate users find their chances of landing a new job are much higher after optimizing their resume with our service. In fact, one user said that he had submitted hundreds of resumes over the last few years with only one or two responses, but after using Resunate, nine out of 10 of his resumes generated a positive response. Users also find it easier to compare their skills and experience with a potential job opportunity using Resunate and focus their resume on the most relevant qualifications. Another user said this about Resunate: “I can’t imagine how anyone could be successful in a job hunt without it.” 

14. What’s the biggest missing feature? The one thing customers keep asking for?  

In Resunate, customers continually ask for a “Missing Skills” feature, which we plan on creating in the near future.  This will allow users to see what skills in the job description are missing in their resume.  They then can add the skills they have to further optimize their chances of landing the job.  In ApplyApp.ly, customers would like to have job openings listed for more cities.  We are continually expanding our locations. 

15. Are you going to internationalize? 

We already currently have around 15% of international users, but we continue to see new users from additional countries and intend to internationalize more through offering our services in a greater number of languages.

(2 votes, average: 5.00 out of 5)

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