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SpareFoot.com: The World’s Largest Marketplace for Self-Storage

http://www.sparefoot.com/

Sparefoot is a simple and efficient solution for locating storage facilities, comparing prices, and booking storage units online.

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Mr. ‘Ross Betts'; Public Relations Assistant at the US (Austin, Texas)-based start-up “SpareFoot”, explained to us in more details who’s behind the company and what is it all about.

According to Mr. ‘Betts'; Sparefoot is a simple and efficient solution for locating storage facilities, comparing prices, and booking storage units online.

We also provide marketing/advertising solutions for storage facility owners, and now boast the largest selection of storage units with real-time pricing and availability on the web. Our network is larger than all other online storage directories combined, and growing rapidly.

SpareFoot was founded in 2008 by then-UCLA students Chuck Gordon and Mario Feghali (aka Chario).

Initially the website was designed as a peer-to-peer storage space locator, but began to evolve as smaller privately owned storage facilities wanted in on the action.

Chuck and Mario realized there was a larger opportunity for this platform in the traditional self-storage industry.

“We started over. We created a completely new site, with a new functionality, look and feel. It’s always challenging to start over, but it’s less difficult when you have an even better idea. We didn’t have significant revenue with the other idea, so it didn’t hurt. When you realize something needs to change, you just have to do it. Ultimately, those who don’t change are the ones who don’t succeed.” – CEO Chuck Gordon

“We [Chuck and Mario] met at UCLA as freshman year suitemates, and we’ve been together ever since. We were fast friends and even now we’re roommates in Austin. I remember the first time we talked about going into business together, right before I went back to his house for Thanksgiving. I had the original idea for the site, and Mario was really interested in it. We got so excited about it we missed the exit for Bakersfield on the freeway.” – CEO Chuck Gordon

At its conception, SpareFoot was actually named Homestie, a peer-to-peer storage website that helped people rent extra space for storage in private residences.

Initial funding came from close family members, and the network was limited to the Los Angeles area.

In 2009, Chuck and Mario were accepted by Capital Factory, a entrepreneurial mentoring program, and by 2010 had raised $3 million in funding from RHS Ventures, Kip McClanahan, Silverton Partners, and FLOODGATE.

SpareFoot soon took over the website SelfStorage.com, which had a similar pay-per-performance model, and began powering their rental operation.

After additional partnerships and funding, SpareFoot moved into to our new headquarters in downtown Austin, TX.

Culture:

Work hard, play hard. As soon as you enter the office you understand, the environment is a reflection of the collective personality of those that work there. Juxtaposed to the rows of computer workstations, you will find foosball, shuffleboard, and beer pong.

The office walls are adorned with artwork from a local graffiti artist, as well as Super Mario themed murals.

“All I knew is that I wanted to like coming to work everyday. I figured if I enjoyed it, other people would too. Then I was concerned with candidates who worked really hard, and then played really hard too. People are here all day and still want to hang out afterwards.” – CEO Chuck Gordon

What gives us the advantage?

Before SpareFoot was created, comparison shopping was unavailable for the storage industry.

We also have exclusive pricing offers provided by our listed facilities that are available only to those who book through SpareFoot, and our specialized search system can help customers see if facilities provide special accommodations, such as allowing bands to use units as rehearsal space, etc.

For consumers, SpareFoot removes the headaches from locating and booking storage units. For facility owners, we bring in more business and provide valuable marketing tools to bolster their bottom line.

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