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Tadreesna.com: A Stress-Free Online Tutoring for the Arab World

http://www.tadreesna.com

Tadreesna aims to enhance e-learning using the internet in a simple, interactive and safe way.

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We had an in-depth interview with Mrs. “Noura Fawzi Sa’d“, CEO of the Jordanian (Amman)-based startup Company “Tadreesna.com”.

Tadreesna is a Jordanian L.L.C. company established in 2011 in partnership with the MENA region early stage and seed investment company Oasis500.

Tadreesna is funded by King Abdullah II Fund for Development; and aims to enhance e-learning using the internet in a simple, interactive and safe way.

Our vision is to provide world-class on-line tutoring to students in the MENA region. Tadreesna.Com is the premier online destination for affordable education, anytime, anywhere and in any subject to help students achieve their education goals.

Tadreesna mission could be summarized in the below points:

• To make world-class education accessible and affordable to the students in the MENA region.
• To create a leading regional education services internet company.
• To leverage technology, education and management and improve the lives of students.

Tadreesna’s Tutoring Service exists to help students. Our company’s mission is to take a unique and innovative approach to teaching that helps students connect with the subject matter they need to master. Through personalized and focused teaching processes, our students develop the tools they need for ongoing success in their fields of study. Our success depends on our attention to the needs of our clients and truly helping them achieve – we don’t succeed unless our clients succeed.

Tadreesna’s online tutoring is a new way to give the student help in his/ her home, using either one-to-one or students groups virtual classes. These sessions are done through an interactive board, text and voice chat. Our sessions are just like working face to face with a tutor, but they are just more fun.

Tadreesna goal is to help students to get the needed assistance at their home on-line without the headache needed to physically attend the traditional educational centers and especially for the female students.

Our team consists of mainly professional skilled teachers who work remotely from their home without the need to waste cost and effort to teach at the traditional centers and with more flexibility to work on their free times, also to have the chance to increase their income and to have new job opportunities.

Tadreesna aims to create the first arabic online school to help females who didn’t get the chance to complete their education (Home based education).

Tadreesna Tutoring Service offers a wide range of academic subjects. Sessions can be set up as a private ones or students may form groups for tutoring. Private sessions offer intense individual assistance, but groups sessions can also be beneficial with decreased economic costs and the use of team-based approach that the business program encourages.

For Tadreesna based courses, our tutoring service offers an extensive collection of past exams which are invaluable for teaching the material and for exam preparation. This unique problem solving approach taught to students provides a system to approach all topics that they encounter in school.

This system seeks to provide the student with a way in which they can better solve their own queries. This system differs from most tutors who are primarily concerned with answering the students immediate questions and not concerned with providing the students with basic problem solving skills for future applications.

Below is the interview that we have conducted with Mrs. Sa’d regarding her start-up “Tadreesna.com”:

1. What is it exactly that you do and what “Tadreesna” is all about?

Tadreesna.com is an online tutoring company for the students in k-12 and in college.

2. When has “Tadreesna” been founded and what stage is “Tadreesna” currently at?

3-3-2011 was the date when we launch Tadreesna website and at 18-10-2011 we were registered as a company with Oasis500 partnership.

3. What is “Tadreesna” business model and how does it work?

We take commissions from the following services….Online sessions for the students, rental spaces for academic institutions, white labeling of our platform.

4. How did your team meet? And who in your team does what?

On line through interviews and Skype calling because our team is a network of teachers spreaded worldwide in many countries. Noura Sa’d is our CEO, Najwan is our educational supervisor, Esra & Anwar  our programmers, Riham & Mohammad online marketers, Reem develops and design our educational materials and as for other team members they are all online tutors.

5. What, exactly, makes you different from existing options, what will make your product and/or service stand out in the marketplace? In other words what’s unique about you and what’s new about what you make?

Online tutoring is just a new business in the Arab world so there is little or no competition in that area so we prefer to be too early in the market better than to be too late, we are transforming a concept in the mind of people which will make our business work through our excellent services and reasonable prices we will get new customers, we notice a deep need for our services from women and parents who really suffer from ordinary tutors and bad attention from  ministries of educations to improve the class atmospheres which prevent their children to get a good education so they are forced to bring traditional tutors so they ran away from one problem to another, Tadreesna services are solving all these problems.

6. What is your growth like? And what milestones has “Tadreesna” achieved so far?

We received funding from Oasis500 which enables us to make a lot of things in the past months starting with building our new  eLearning content management system platform and launch it on 26-1-2012 then we started our marketing campaign and till now we gave 80 online sessions for a students in college, school and employees who are based in Kingdom of Saudi Arabia (KSA) mainly, all what we really need is marketing and promotion for our services; we built our elms, we trained over 20 females tutors, we record many educational videos so it’s just about marketing… what we really going to seek for is creating an official online school for students and to help them to get their online degrees and certificates.

7. Who are your competitors?

We don’t have a competitor who does exactly the same as we are really doing but they have been only offering parts of our services in one way or another but don’t forget that we are talking about an Arabic new industry that is waiting to grow.

emuallim.com:   UAE – we launched around the same date as them

qdrat.com: KSA – they launched few months ago

recatech.com:   KSA – they launched around 1.5 years ago

8. What obstacles did you face and how did you overcome them?

The mentality of people, online tutoring just doesn’t fit all students and teachers. However many of our clients love new things to try, as for Tadreesna we continue to help people to understand what is going on through the use of all communication channels that are at our disposal.

9. What are the key things about your field that outsiders don’t understand?

People underestimate online tutoring because most online websites in the Arabic world are related to entertainment, fun, movies and chat but not studying.

10. Why are you going to succeed?

Because we want that and we will seek to make this happen through taking advantage of all channels at our disposal. Our team is very patient and I know it will take us some time but we will eventually get where we want to be.

11. If “Tadreesna” succeeds, what additional areas might you be able to expand into?

Establishing an official private online school to reach students all over the world and spread our services accordingly, and provide certificates for all the students who we can reach out to.

12. Why did you choose this idea and concept to build “Tadreesna” based on?

Because it is a home based business that will suit every woman anywhere any time, also it will help women to increase their income whether they have a job or not.

13. What have you learned so far from launching your idea?

I have to be more patient. I have to do what I have to do but at the end of the day don’t expect too many things due to the fact that realizing one’s goals may take lots of time and effort.

14. Six months from now, what’s going to be your biggest problem?

To have a lot of students and not enough teachers J in other words to make our online educational platform popular all over the world and students subscribing to it all the time.

15. What’s the benefit for the user?

Reasonable price, convenient timing, stress free tutoring, increasing the performance of the educators.

16. How did customers and/or users find out about you?

Online marketing and word of mouth.

17. Who are your current users? Who are your target users?

K-12 and college students.

18. Where do new users come from and what makes new users try you?

Ads, the new generation wishes always to try new things; internet is something in their blood.

19. What do your users say about your product and/or service?

They like it and were happy to have our services in the comfort of their home.

20. How are you going to scale?

We are targeting 3 countries for the time being and have my team of tutors there in Jordan, KSA, UAE. Through the online service that we are offering; we can enter any country we wish to without visa or exam. Students only need to buy their books which are very easy to get from any country.

21. What’s the biggest missing feature? The one thing customers keep asking for?

Certificates.

22. Are you going to internationalize?

Of course, Inshallah (In God’s will).

23. How big do you think you can get?

We can get really big. Internet can provide us with a huge potential to get wherever we want to since geographical boundaries are virtually nonexistent.

24. Are you looking to hire a new workforce? And if yes, what job vacancies do you currently offer and where can potential applicants contact you at?

On our website we have all contact information; we are going to hire more teachers once we increase our students’ base. It’s just that simple.

25. Are you looking for partnership opportunities or funding from Venture Capitals (VC) or other funding sources? Or your business is self-sustainable? And if the first option applies where potential can partners / investors contact you at?

Phone Number: +966568381137

Email: info@tadreesna.com

Skype: tadreesna

We are looking for two options:

1-     Investors: we need marketing plan that will enable us to get more students. Another alternative to this would be to acquire an official licensing from any ministry of education based in any country, which will allow us to grant recognized and accredited certificates and similar degrees that are trusted by people.

2-     We need partnership from well-known organizations and educational institutions for the possibility of expanding our operations and offer a blended learning experience to our students.

26. Finally, what advice do you have for fresh entrepreneurs?

Think deeply in your business as people might not like new ideas and they might think that you might be aiming too high which will make them confront you so my advice to entrepreneurs is to stick with what they believe in but at the same time they should listen to people whom they trust for constructive criticism… and they need to have a like-minded team with an entrepreneurship spirit who will share with them everything insights, ideas, strategies, plans and feedback.

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