We had an in-depth interview with Mr. ‘Andy Forsberg‘; Founder of the US (Minneapolis, MN) start-up “SpyderMate”.
“SpyderMate” is a suite of five powerful SEO analysis tools.
Below is the full interview that we have conducted with Mr. ‘Forsberg’ regarding his flagship product ”SpyderMate”;
1. What is it exactly that you do and what “SpyderMate” is all about?
I am involved in the managing and guiding of all aspects of the software including budgeting, planning, designing, developing, marketing, and supporting.
SpyderMate is a suite of unique and powerful internet marketing tools structured to make managing any number of internet marketing campaigns easy.
2. When has “SpyderMate” been founded? And what stage is “SpyderMate” currently at?
Well, it officially launched in 2008 and has been moving forward ever since. We realized the growth potential it had and moved it from a free service to a paid product. If we had known it was to be a paid product, we would have had a completely different approach from the start, so we’ve been somewhat slow movers as a result of internal adjustments. In reality, I would say SpyderMate is just beyond its infancy and into its toddler years – the first steps have been taken and now it’s time to learn to run!
3. What is “SpyderMate”‘s business model and how does it work?
Its a SaaS product offering three subscription levels: basic, pro & agency. Basic is for small business, pro is for in-house SEOs and agency is for internet marketing & web development agencies or those with more demanding usage needs. We offer custom packages for those with particularly high usage needs as well.
4. How did your team meet? And who in your team does what?
SpyderMate itself is owned and operated by MentorMate, LLC, a successful Minneapolis based software development company. We have the advantage of being able to pull in relevant skilled team members when appropriate, but not requiring full-time staff members to supplement our team. Our development team is based in Sofia, Bulgaria and the rest of the team works out of our headquarters in Minneapolis, MN.
5. What, exactly, makes you different from existing options, what will make your product and/or service stand out in the marketplace? In other words what’s unique about you and what’s new about what you make?
On the surface, we offer a significantly lower monthly rate than any of our competitors and that has been a strong pull for a lot of our current users. Our SERP Tracker is easily one of the best available on the web today and we are constantly working to make it even more sophisticated. Additionally, we just released a giant update to our software a few days ago that will really help boost our tools, features, and user interface. It is important to us to have software designed with the user in mind. Our parent company’s motto is “business needs first, from the user perspective” and that truly drives our focus. We get a lot of users telling us that our interface is one of the best in the industry and we are very proud of it.