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Papadakis Konstantinos : Latest Technologies Designed by High Detailed Graphics

http://www.apps.e-papadakis.gr/

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We had an interesting chat with Mr. “Konstantinos Papadakis”, Developer and Owber  of the Greece based start-up “PapadakisKonstantinos”

Below is the interview we conducted with him:

 

1. What is it exactly that you do and what your start-up is all about?

Our iOS applications provide the best user experience using the latest technologies designed by high detailed graphics.

We focus on user-friendly environment by creating simple & easy usage from inside our apps. Created by the latest SDK’s and frameworks, we focus on compatibility for every single iOS version & device.

2. When has your startup been founded? And what stage is your startup currently at? [Read more…]

Sleeves Up Productions : Digital Content For Brands

http://www.sleevesupproductions.com/

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We had an interesting chat with Ms. “Erika Kramer”, CEO and Founder at New York – USA  based start-up “SleevesUpProductions”

Below is the interview we conducted with her:

 

1. What is it exactly that you do and what your start-up is all about?

SUP is a playful creative agency. We tell real stories with digital content that makes brands cool. With 27 million pieces of content shared every day, brands need help producing engaging and beautiful content. At SUP creating content is our game. #WeWakeBrandsUp

2. When has your startup been founded? And what stage is your startup currently at?

Sleeves Up Productions was founded in June of 2013. Initially formed to work on documentary projects, SUP evolved into an agency that shares a variety of stories through different visual mediums.

After over a year we’re an established small business with a roster of clients spanning a number of industries.

3. What is your startup’s business model and how does it work?

It’s a simple work-for-hire model where we create content for a number of smaller brands and individuals then grow with existing clients and by word of mouth.

4. How did your team meet? And who in your team does what?

We’re lean, it’s just me as the CEO and chief story teller and Jenner Deal as our Creative Muscle, working on graphics and design. We have a small collections of design and editing freelancers that we commission on a per-project basis.

5. What, exactly, makes you different from existing options, what will make your product and/or service stand out in the marketplace? In other words what’s unique about you and what’s new about what you make?

SUP is special for a few key reasons. We create and share real stories in the form of colorful, often bold,digital content. In the visual world what we’re making is engaging content in the form of videos and image assets all intended to make brands relevant and interesting.

6. What is your growth like? And what milestones has your startup achieved so far?

Growth is dependent on projects and amount of content created. In the past year we’ve created hundreds of digital assets for a variety of clients. We’ve been featured on wide reaching blogs like style.com and won a visual video contest for Motrin.

7. Who are your competitors? And what is your start-up’s competitive advantage over them?

We compete with other content creating production companies. Video production houses, branding and design agencies, and creative hubs. Our advantage is in the personal touch we provide. As an agency run by two women with experience in both television production and event design, we bring a youthful and fresh take but also guarantee success from our experience.

8. What obstacles did you face and how did you overcome them?

The biggest obstacle we face is outreach and business development. We’ve since created a strategy for earning new clients that will hopefully help grow the business.

9. What are the key things about your field that outsiders don’t understand?

Content creation is so much more than having an idea. Ideas are essential, but the execution is everything. We spend a majority of our time researching ways in which our content can and will be successful while simultaneously finding inspiration and accessing the tools needed to execute and create. Once assets are made we set up a thorough distribution plan to maximize consumption.

10. Why are you going to succeed?

The stories we tell are beautifully crafted and compelling. We’re technically making content for clients, but truthfully, we’re making content for everyone. We want every asset we make to not only be beautiful, but to also compel consumers to feel something as a result. Content remains king and we’re going to lead the pack in making great content.

11. If your startup succeeds, what additional areas might you be able to expand into?In the near future, we may expand to longer form content, in the way of TV and films.

As of now, we’re happy making short form, reality based content. As long as we tell stories that matter, for clients we believe in, we feel successful.

12. Why did you choose this idea and concept to build your start-up based on?

After years working in TV production and then making the jump to digital video production, I realized the need for high quality content to share real stories. Using my experience and bringing on a brilliant designer, it just made sense to start creating on our own.

13. What have you learned so far from launching your idea?

We’ve learned many of the technical skills required to produce high quality visual content as well as understanding the data and research that goes into online content creation. Can’t tell all our secrets!

14. Six months from now, what’s going to be your biggest problem?

With disruption happening every day, people are consuming from many new angles and it changes constantly. Understanding that the landscape will change, the biggest challenge for us will be adjusting and making sure the content we’re making is ready for whichever platform is leading the pack.

15. What’s the benefit for the customer/user? 

There’s no doubting that content benefits any brand. A few facts that back this up are:
1) Interesting content is one of the top 3 reasons why people follow brands on social media.
2) Content creation ranked as the single most effective SEO tactic by 53% last year.

Also, our work is all about creating something that makes a consumer feel. This is a powerful thing for brands trying to reach their customers.

16. How did customers / users find out about you?

At this stage we’re mostly making a splash by word-of-mouth and recommendations. We’ve also earned some attention from our website, blogging and social media. Setting up a new outreach strategy has been a top priority for the new year.

17. Who are your current customers / users? Who are your target customers / users?

Our clients range from larger brands to up-and-coming personal brands. We mostly work in the lifestyle, travel, and food categories.

We are open to any client interested in sharing a real story through a visual medium.

18. Where do new customers / users come from and what makes new customers/users try you?

We earn a lot of traffic from our website and social media channels as well as from past clients who refer new work our way. With content creation the proof is in the work, if it’s good it’s good. And we’re proud of the content we create for our clients and ourselves.

19. What do your customers / users say about your product and/or service?

We’ve been featured on large and small blogs and referred lots of a new business from our success in meeting clients needs and creating engaging content. Mostly, clients like sharing what we make for them because it’s fun, cool, and tells a story they want their customers/viewers to know.

20. How are you going to scale?

We’ll grow by continuing to create great content and bringing in new, talented story tellers. We’re not your average startup. It’s not about maximizing users or click through rates or app downloads. Our goal is simple: we want to make great content that excites our clients and their customers.

21. What’s the biggest missing feature? The one thing customers/users keep asking for?

We’d like to bring on coders or developers to help with some of our projects. We often create assets that clients that they love and want to share in new and exciting ways and we can’t always execute on their requests when it comes to some of the new and exciting platforms.

22. Are you going to internationalize? And if yes how are you planning to expand your start-up’s operations accordingly?

We would love to internationalize, as demand grows. It’s in our long term business plan, but not until we reach a comfortable, steady growth here in the States.

23. How big do you think you can get? Why? And how you are planning to achieve your goals?

We’ll grow to become a medium sized agency. Currently we have less than 10 employees and within the next 3 years SUP will grow to have at least 20 employees.

24. Are you looking to hire a new workforce? And if yes, what job vacancies do you currently offer and where can potential applicants contact you at? 

We’re not looking to hire anyone new at this time. However, we’re always interested in meeting with talented designers, graphic editors, and filmmakers. We believe collaborations are essential in creating a well rounded product. We often bring on independent help for client-specific projects.

25. Are you looking for partnership opportunities or funding from Venture Capitals (VC) or other funding sources? Or your business is self-sustainable? And if the first option applies where can potential partners / investors contact you at?

We’re not looking for outside investments at this time. We’re not a standard startup with a growth plan and exit strategy. We just want to make great content for the clients living in the digital age. As of now, we’re self-sustainable.

26. What advice do you have for fresh entrepreneurs?

Hustle, Hustle, Hustle. It’s the only way to survive. You have to always be looking to grow while working on the projects you’re working on.

Also, optimism is everything. Staying positive ensures that you won’t go completely nuts. You have to believe in yourself, but you also have to think the glass is half full. Clients know when you’re a half-full or half-empty person.

PhotoAppeal : Collaboration Between Photographers and Charities

http://www.photofoundation.org/

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We had an interesting chat with Mr. “Tiberiu Ciocirlie”, Community Manager – of the London – UK based start-up “PhotoAppeal”

Below is the interview we conducted with him:

1. What is it exactly that you do and what your start-up is all about?

PhotoAppeal is a new service that encourages collaborations between photographers and charities, giving photographers the opportunity to use their images for good causes, and helping charities find the best image without spending on stock images.

2. When has your startup been founded? And what stage is your startup currently at?

PhotoAppeal was recently launched on 28th October 2014. Before going live, the platform was fully tested over 2 months with help from two of our charity partners. During this time we resolved any performance issues and made small enhancements, the service now being fully functional.

3. What is your startup’s business model and how does it work?

PhotoAppeal is a social business that harnesses the power of images to generate support and engagement for our client organisations. We work with clients to design and run digital strategies and campaigns that get target communities creating and contributing photos; and we have an online platform for campaign generation, storing, accessing and using those photos in furtherance of our clients’ objectives.

4. How did your team meet? And who in your team does what?

PhotoAppeal is part of a bigger project, photofoundation – an online image bank that focuses entirely on charities, providing them with free stock-quality imagery for their campaigns.
photofoundation was founded in 2011 by Javier Garcia, and our growing team now comprises a community manager, a project manager, a graphic designer and a web developer.

5. What, exactly, makes you different from existing options, what will make your product and/or service stand out in the marketplace? In other words what’s unique about you and what’s new about what you make?

PhotoAppeal is unique in many aspects: we focus on charity and non-profit organisations, giving them the ability to request specific graphic material for their marketing collateral. Additionally, our photographic community contributes with great images, knowing that their work will be used for good causes.

6. What is your growth like? And what milestones has your startup achieved so far?

The launch of PhotoAppeal was quickly followed by a positive response from both charities and contributors. We were excited to see that, only two days after launch, we had received 8 different image requests from 6 charity partners, over 60 images were uploaded for the requests and 9 new charities signed up to photofoundation.

7. Who are your competitors? And what is your start-up’s competitive advantage over them?

We don’t have direct competitors as we are the only service that sources stock imagery for charities and non-profits. Our competitors would be Corbis, Shutterstock, Getty Images or other stock imagery sites, however these are not directly aimed towards charities and non-profits.

8. What obstacles did you face and how did you overcome them?

Our biggest obstacles were making people understand that we are all about good causes, and that our service is completely free for charities. Some thought it was ‘too good to be true’, but we managed to clarify this through SEO and several campaigns carried out across social media platforms.

9. What are the key things about your field that outsiders don’t understand?

We are encouraging people to share their images as well as their stories, because we believe the two are more powerful together. We want to create connections between people and charities.

10. Why are you going to succeed?

PhotoAppeal will be successful because of its unique features and our aim to support good causes. We give everyone the chance to support good causes without having to donate money, instead by doing something they enjoy: taking photographs.

11. If your startup succeeds, what additional areas might you be able to expand into?

We want to expand to an international scale – so far we are supporting over 80 UK-based charities, but in future we want to make our service available globally.

12. Why did you choose this idea and concept to build your start-up based on?

PhotoAppeal is a unique service, allowing charities to request imagery directly from the photographic community. Because of the lack of similar services we decided to focus on this concept, combining photography and good causes, to support charities and help them connect with users and image contributors.

13. What have you learned so far from launching your idea?

Through PhotoAppeal we have learned that effective collaborations can form between charities and contributors, who feel great knowing that their work helped good causes. This is why we let our contributors know every time a charity uses their images.

14. Six months from now, what’s going to be your biggest problem?

We expect that high volumes of image requests and photos uploaded will pose the biggest challenge, since we verify content personally. We’re preparing for this already and anticipate that we may have to expand our team.

15. What’s the benefit for the customer/user?

Our users are given the opportunity to support good causes by doing something they love. They can share their images for charities to use or they can buy images from our image bank, with 65% of the profit going to charity.

16. How did customers / users find out about you?

Initially through Orange’s ‘Do Some Good’ volunteering app, which had great impact. We continue to raise our profile through social media and Flickr outreach, and our charity partners spread the word about us through their channels.

17. Who are your current customers / users? Who are your target customers / users?

Our users have an interest in photography, in the charity sector or, in many cases, both. Most importantly, our users want to do good, and they can support causes through their photography work, or by buying images for their projects and personal use.

18. Where do new customers / users come from and what makes new customers/users try you?

We have received great contributions from Flickr, which is a great photography community. Apart from offering photographers a rewarding way to support good causes through their work, PhotoAppeal is a competition, where the charity decides on the winning image for their request. This image will be used in the charity’s campaign, generating good publicity for the photographer.

19. What do your customers / users say about your product and/or service?

We receive overwhelmingly positive feedback from our users, usually followed by new image uploads, which is great. Charities are thankful for the images shared and often promote us on their networks.

20. How are you going to scale?

PhotoAppeal already receives a lot of attention from both our users and charities. Each time a new charity registers, we expand our reach to their community as well. Our aim is to go global, we are considering a partnership with a stock image bank that would help us sell the images and raise funds for charity.

21. What’s the biggest missing feature? The one thing customers/users keep asking for?

That would be the ability to support charities on an international scale. We verify each registered charity individually, and for this reason we are only accepting charities from the United Kingdom for the moment.

22. Are you going to internationalize? And if yes how are you planning to expand your start-up’s operations accordingly?

By finding the best process to verify the authenticity of charities abroad, we hope to expand internationally. We are glad to help, but we need to ensure our support goes to charity and other good causes.

23. How big do you think you can get? Why? And how you are planning to achieve your goals?

We are aiming as high as possible, and we see ourselves as the ‘major image bank for charity’. Having a well-defined, and well-intentioned, purpose, we want to make people aware of what we do and encourage them to contribute through photography – either buying or sharing images.

24. Are you looking to hire a new workforce? And if yes, what job vacancies do you currently offer and where can potential applicants contact you at?

For the moment our team is well configured, but I would recommend keeping an eye on our blog www.photofoundation.org/blog. In the context of expanding our platform, new vacancies will be posted in the News section.

25. Are you looking for partnership opportunities or funding from Venture Capitals (VC) or other funding sources? Or your business is self-sustainable? And if the first option applies where can potential partners / investors contact you at?

We are open to partnerships and also planning to release charitable projects that would require external funding. Drop us a line at community@photofoundation.org for further information.

26. What advice do you have for fresh entrepreneurs?

To follow their instinct, find a niche and start from there. Technology surrounds us and we need to make the most out of it. We have been able to prove that technology can be successfully used for good causes, making it a great, reliable tool.

27. Finally, do you have any other comments that you would like to add?

It was a pleasure taking the interview and I am looking forward to review it on your website.