We had the pleasure of interviewing Mr. ‘Jeff Callahan‘; Founder of the US (Austin)-based start-up “KindCritic”.
“KindCritic” is A Social Platform that Allows you to get Crowdsourced Feedback on your Creative Projects.
Below is the full interview that we have conducted with Mr. ‘Callahan’ regarding his internet start-up company “KindCritic”;
1. What is it exactly that you do and what “KindCritic” is all about?
KindCritic is a social platform where creatives can give and get crowdsourced constructive feedback on their creative works from real experts in their field of interest.
Users can post images, links, writing and music publicly or incognito. They can then track their creative posts and the best feedback gets voted to the top.
2. When has “KindCritic” been founded? And what stage is “KindCritic” currently at?
KindCritic was founded in May of 2012 with a MVP being launched in late July. After extensive feedback and further development we just launched a much improved version and are currently working on more exciting features to enhance the user experience.
We are pre-revenue, self-funded, but are open to meeting with potential investors.
3. What is “KindCritic”‘s business model and how does it work?
Eventually we will integrate an advertising model for both advertisers and users and are considering a licensing option.
Users will be able to pay for sponsored trends to get more exposure as we build our user base. We will also allow advertisers to buy space on the site.
We will also allow users a chance to pay for feedback from expert critics. For instance, I am an aspiring song writer and I want to get feedback from a real record producer in Los Angeles who was worked with big name bands. I can pay a small fee to get his feedback on my music and we collect a small fee.
We also are considering licensing the platform to Universities and schools with creative departments for students to have a place to easily critique each other’s work.
4. How did your team meet? And who in your team does what?
There are two of us who have worked to bring this product to life. We actually met online and have been working remotely since the beginning of KindCritic.
I am the business, marketing, and designer side of the business. I do a little front end as well. I also work with a very talented developer who built out the entire back-end.
5. What, exactly, makes you different from existing options, what will make your product and/or service stand out in the marketplace? In other words what’s unique about you and what’s new about what you make?
There are many forums online to post your content, but most succumb to cyber-bullies, trolling, or flamers.
KindCritic is a site exclusively for constructive criticism where negativity and bullying is not a part of our community. No other site is solely dedicated to getting/giving constructive criticism.
Also. no other site ranks critics. Using our scoring system we assign you a Critic Score. So, you can finally put your money where your mouth is.
It is the perfect place for aspiring creatives to really hone their craft and learn from vetted experts in a positive environment..