We had lengthy and fruitful interview with Mr. ‘Shaantanu Hans‘; Co-founder and Lead Developer of the India (Jalandhar-Punjab)-based start-up “Label 59″; regarding who they are and what their company is all about.
“Label 59“ is a web application that lets you label anything interactively. It is ideal for creating engaging presentations that have interactive labels attached to them.
Below is the full interview that we have conducted with Mr. ‘Hans’ regarding his web based start-up company ”Label 59″;
1. What is it exactly that you do and what “Label 59″ is all about?
We are a Web Design & Development Company based in India. Our start-up Label 59 is a web application that helps you to label anything interactively on your own in minutes. It is ideal for creating engaging presentations (e.g. product feature demos, labelled diagrams for learning material etc.) that have interactive labels attached to them. These labels are hotspots on the photo and are represented by markers. You then define content for each of these markers by adding connectors (connecting lines emerging from the markers to pinpoint finer details), arrows (linear dimension tool to highlight dimensions), text blocks (animated blocks containing text), tooltips (a hover box with information about the item being hovered over) & details window (popup window within the presentation).
What you get as a result of all this is an impressive presentation that highlights the key points on your photo when the markers are clicked or when the mouse pointer hovers over them.
These presentations are easy to create, interactive, cost effective and they help you pinpoint the finer details on any photo by taking it to a whole new level.
Anyone with little or no technical knowledge, can create these presentations with our easy to use (DIY) Do-It-Yourself online application. You can even get these presentations made from Label 59 Design Team.
2. When has “Label 59″ been founded? And what stage is “Label 59″ currently at?
Our company was incorporated in 2002. The idea about Label 59 (our new start-up) originated in mid-2011 and the work started later that year. Label 59 was finally launched in July 2012.
Currently we are focusing on spreading the word about Label 59 and growing our user base by using all modes of marketing.
3. What is “Label 59″‘s business model and how does it work?
Label 59 has both free and paid plans (credits and premium) with restriction on the number of presentations / slides.
Under the credits option, users are charged on a per slide basis. The premium user get unlimited usage. All plans are available for periods of 1, 3, 6 and 12 months.
Academic Pricing Program is available for qualified academic users. We also have an extended free plan for students.
4. How did your team meet? And who in your team does what?
We are a team of 2 brothers (Shaantanu Hans & Vaibhav Hans), the co-founders of Label 59.
I handle the programming part … the coding behind Label 59, the aspect that is actually noticeable when you take Label 59 on a spin.
The aspect of Label 59 that you actually see i.e. the graphical user interface and the layout has been done by my younger brother Vaibhav, the designer at Seigospace.
All the other aspects have been handled together.
5. What, exactly, makes you different from existing options, what will make your product and/or service stand out in the marketplace? In other words what’s unique about you and what’s new about what you make?
We have not been able to find any other similar option so far. What our (DIY) Do-It-Yourself Application helps you do online, is something that people used to get done from professional web designers and developers. Our greatest USP has been to bring this flexibility to the user and that too at a fraction of the cost.