We had a fantastic interview with Mr. ‘Thomas Schranz‘; Co-founder & CEO of the US (San Francisco)-based start-up “Blossom”.
“Blossom” is a lightweight project management tool.
Below is the full interview that we have conducted with Mr. ‘Schranz’ regarding his start-up company “Blossom”;
1. What is it exactly that you do and what “Blossom” is all about?
We provide a very lightweight project management tool for mobile and web application development.
Our tool is ideal for people who ship early and often and really love the products they create.
At Blossom we truly strive to understand the needs of product teams better than any other company.
If you are working on a mobile or web application we’d love to get you on board.
2. When has “Blossom” been founded? And what stage is “Blossom” currently at?
We started in Spring 2011, joined Seedcamp (Europe’s leading startup accelerator program) later that year and are making first revenue since mid 2012.
We are growing steadily ever since and are always looking for people who deeply care about crafting products to join us on our journey.
Ping us if you are interested or know someone who might be a great fit for us.
3. What is “Blossom”‘s business model and how does it work?
Our business model is very simple actually. We charge money for our tool on a monthly basis (SaaS).
What I especially like about SaaS is that it alignes the financial incentives of the company with the philosophy of building a great relationship with your customers.
It puts emphasize on delivering value on a continuous basis.
If people like what we do they stay and our revenue grows. As simple as that.
4. How did your team meet? And who in your team does what?
We actually know each other for a few years. The first time all three of us met in the same place was back in January 2008 at a BarCamp in Vienna.
While all of us have a background in engineering we like to think of ourselves as all-rounders. We dig programming as well as UX, design, marketing and many other things.
That said we currently have different areas of focus.
Nik’s main focus is architecture as well as frontend and backend code.
Allan is mainly responsible for user experience, corporate identity and design.
My personal focus is on marketing, customer support and product.
5. What, exactly, makes you different from existing options, what will make your product and/or service stand out in the marketplace? In other words what’s unique about you and what’s new about what you make?
While many project management tools for software products are built solely with engineers in mind we care a lot about getting the whole product team on the same page.
That’s the reason why we deeply care about a lightweight look & feel which works as well for engineers as it does for designers, marketers and product managers.
It is a small change in focus but it has huge implications in terms of wording, interaction design and data visualization.