We had a very interesting and insightful interview with Mr. ‘François Mommens‘; Co-Founder of the Netherlands (Amsterdam)-based start-up “Linkody”.
“Linkody” is a web based application that monitors your hard-earned SEO backlinks 24/7.
Below is the full interview that we have conducted with Mr. ‘Mommens’ regarding his start-up company “Linkody”;
1. What is it exactly that you do and what “Linkody” is all about?
Linkody is a backlink management and monitoring webapp for SEO agencies and site owners.
Linkody looks for the links to your domains and monitors them 24/7. If any link is removed or its source page fails, you get an email alert.
Linkody’s users save a lot of time by not having to check their links themselves, either manually or by using desktop applications which don’t have all the advantages of a web application. With Linkody, the old way of using Excel sheets to manage backlinks is over.
2. When has “Linkody” been founded? And what stage is “Linkody” currently at?
The 1st version of the product was launched in February 2011 as an experiment and because we needed such a tool for ourselves. Then my partner and I had to dedicate our time on other things. About 1 year later, 2 SEO oriented (French) blogs noticed the tool and wrote 2 very good reviews. People tweeted and commented about the service and it started to get some traction. We realized that a lot of people were looking for such a service and that there was the opportunity to develop a tool not only useful to ourselves but to other people too.
3. What is “Linkody”‘s business model and how does it work?
Our business model is based on a monthly fee for premium users. Premium users get additional features on top of a bigger volume of links and domains. There is a free package with a volume of 50 links for 1 domain. Although the premium plans are really cheap I still want to keep if possible this free plan to help small websites.
4. How did your team meet? And who in your team does what?
A few years ago, Tom and I worked together in Barcelona for the same company. At that time I was the CTO and he was the Product Director. We saw very quickly that we were on the same wavelength professionally. We knew we could trust each other to get the job done. Both of us also had a lot of things in common like wanting to be an entrepreneur. Tom and I left the company around the same time. Tom founded his startup, lovehabibi.com, while I went living in another country. We kept talking about ideas and possible services we could develop together. Then I got the idea for Linkody.
Tom worked on the product, design and frontend development. I worked mostly on the backend. Now I am mostly doing everything myself as Tom had to take on a daily job for the time being.
5. What, exactly, makes you different from existing options, what will make your product and/or service stand out in the marketplace? In other words what’s unique about you and what’s new about what you make?
There is a lot of SEO tools and services out there. They got in an arms race with each other that got them to build as many features as possible. The result is that they are quite expensive. We have decided to focus on one specific service, backlink management and monitoring, and do it well. For the people who are looking in exactly that feature, we are way cheaper and better.