Start-Ups.Co had an insightful and content rich interview with Mr. ‘Søren Halskov Nissen‘; Founder and CEO of the Denmark (Copenhagen)-based start-up “Click A Taxi”.
“Click A Taxi“ is the world’s largest network of quality taxi companies and the industry leader in providing next generation digital tools for the global taxi market.
Below is the full interview that we have conducted with Mr. ‘Halskov Nissen’ regarding his start-up company “Click A Taxi”;
1. What is it exactly that you do and what “Click A Taxi” is all about?
Click A Taxi is global taxi aggregation service providing you with a handpicked quality taxi in just a few clicks, anywhere in the world. The company’s primary user interface is our consumer app, but the system is designed to integrate with any number of back end systems to help businesses book a taxi.
2. When has “Click A Taxi” been founded? And what stage is “Click A Taxi” currently at?
Click A Taxi was founded in 2010 and went live in Denmark in October 2011. We are currently live in the UK, Ireland and Scandinavia. We expect to expand to all of Western Europe and Australia this autumn. Click A Taxi will cover the Americas and major cities in Asia by the end of 2012. So we are in an exciting stage of rapid expansion.
3. What is “Click A Taxi”‘s business model and how does it work?
Our business model is based on a pay per booking arrangement with our taxi partners. Click A Taxi users are not charged anything extra for booking through the app. The taxi company they ride with simply pays us a small referral fee (+/- 40 Euro cents) for each booking they receive. The arrangement is good for both taxi users and businesses because it minimises costs on both ends.
4. How did your team meet? And who in your team does what?
Søren Halskov Nissen (CEO and Founder)
Nikolaj Køster (Director of Marketing and Communications)
Peter Theill (Senior Developer)
Michael Vivet (Director of Development)
We have an additional fourteen employees based at our Copenhagen office. We are divided into an Operations Team, Marketing and Communication and a Development team.
5. What, exactly, makes you different from existing options, what will make your product and/or service stand out in the marketplace? In other words what’s unique about you and what’s new about what you make?
Click A Taxi is the first taxi service aggregator with the potential to provide truly international service for our users. There are a lot of taxi apps and aggregators on the market. But only Click A Taxi provides global or even nation-wide coverage. We provide the kind of coverage that allows our users to throw away the five different taxi apps they have for several different cities and be confident that they can use one app to get a high quality taxi service wherever they happen to be.