We had an in-depth and lengthy interview with Mr. ‘Nis Frome‘; Co-Founder & Managing Director of the US (New Jersey)-based start-up “Hublished” about his company.
“Hublished” is an online social networking platform where experts and brands go to publish and promote recent, live, and upcoming content, and where professionals and enthusiasts go to discover, learn, curate, share, and organize content.
Below is the full interview that we have conducted with Mr. ‘Frome’ regarding his start-up ”Hublished”;
1. What is it exactly that you do and what “Hublished” is all about?
The best way to think about Hublished is to visualize a virtual convention.
Hublished is an online social networking platform where experts and brands go to publish and promote recent, live, and upcoming content, and where professionals and enthusiasts go to discover, learn, curate, share, and organize content.
Our main priority is webinar content, but the site will also have eBooks, podcasts, and whitepapers.
Essentially we give a podium to experts and seating room for an audience.
Hublished solves the problem of generating leads for content marketing.
We all have seen the power and effectiveness of content marketing in converting leads into customers, but now we want to convert consumers into leads without having to wait for content to slowly trickle through existing social networks.
My job at Hublished is mainly two-fold.
I handle top-funnel marketing, including PR and overarching digital strategies, and I am the architect of the website, working with our engineers on a daily basis to develop and improve the user interface experience of our site.
2. When has “Hublished” been founded? And what stage is “Hublished” currently at?
We officially were founded in June of 2012, but our concept dates back to March 2011.
We are currently in a dual development stage in which we are developing an alpha version of our site while simultaneously aggregating early users.
As of now the feedback has been almost entirely positive and enthusiastic, and we are very optimistic about our upcoming launch.