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TRUSTe.com: The Leading Online Privacy Solutions Provider with a Broad Suite of Privacy Services that Help Businesses Build Trust across their Online Channels

http://www.TRUSTe.com

TRUSTe is a privately-held company whose mission is to extend online trust for businesses and consumers worldwide, enabling businesses to meet complex and evolving privacy regulatory requirements and maintain their brand integrity and giving consumers confidence in the safety of their personal information online.

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Mrs. ‘Kim Barsi'; PR Consultant at Storyboard PR and who works for “TRUSTe”; was kind enough to explain to us what the US (San Francisco, CA)-based Company “TRUSTe” is all about.

According to Mrs. ‘Barsi'; TRUSTe is a privately-held company whose mission is to extend online trust for businesses and consumers worldwide, enabling businesses to meet complex and evolving privacy regulatory requirements and maintain their brand integrity and giving consumers confidence in the safety of their personal information online.

TRUSTe bridges the gap between businesses and consumers by providing a total trust indicator.

For businesses, the TRUSTe seal provides a high value proposition, ensuring adherence to privacy requirements and communicating a message of safe engagement to customers.

For consumers, the TRUSTe seal communicates that their personal information will be handled with utmost care, and that the site they are interacting with is safe.

TRUSTe gives consumers peace of mind from knowing that their personal information is being handled responsibly, as well as giving them transparency and choice into what’s being done with their personal data.

TRUSTe offers a robust suite of privacy management solutions that allow companies to efficiently manage the big customer data driving their online businesses – spanning mobile applications to online advertising to cloud services to websites.

TRUSTe works hand-in-hand with businesses, with 100 percent dedication, to ensure best privacy practices and adherence to government policy and practices.

In today’s rapidly changing online landscape businesses must show that customers’ personal information is being handled responsibly and with utmost care. To do so, businesses need privacy policies that clearly explain how they’re using customer data and obtain appropriate consent as needed.

Companies that take measures to build the right privacy protections into their platforms from the very start not only ensure the integrity of their brand but also build customer trust and loyalty.

TRUSTe delivers the industry’s very highest standards in online privacy. Its solutions are all built upon a foundation of “Truth in Privacy” in a connected online world, protecting consumer privacy and giving them options and control over their privacy choices in ways that are well thought-out and easily understood and accessed.

The TRUSTe trustmark ensures and communicates transparency, choice and accountability in the collection and use of all personal information online. This, in turn, gives consumers the guidance and confidence they need to engage in any online activity, supporting technology innovation while meeting regulatory requirements.

Mrs. ‘Barsi’ concluded her conversation with us by quoting Mr. ‘Chris Babel’, CEO for TRUSTe by saying: “TRUSTe is committed to deliver the most comprehensive and highest quality privacy management solutions for online businesses, while continuing to lead the charge in ongoing privacy education for consumers”.

For more information, contact Kim Barsi, Storyboard PR at; 415-516-5863 or email: kim@storyboardpr.com

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