My Graphic Studio

Utopia Creative : Design, Production, Advertising and Social Media

http://www.utopiacreative.co.uk/

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We had an interesting chat with Mr. “Ryan Oldfield”, Director at the UK  based start-up “UtopiaCreative”

Below is the interview we conducted with him:

 

1. What is it exactly that you do and what your start-up is all about?

We help all companies from start-ups right up to large companies with professional
and affordable design services which include:
brand design
logo design
graphic design
web design
brand consultancy
social media
seo
print
photography
video production/animation
marketing
advertising

So we try to be a one stop shop for everything so our client only has to deal with us.

2. When has your startup been founded? And what stage is your startup currently at?

Sept 2013

We started from scratch, no money, no clients so had no money for advertising.
We are still building our client list but with existing clients returning and
referrals things are really starting to move.

3. What is your startup’s business model and how does it work?

Our model is simple and it works, we have very little outgoing’s and people we employ are only on a freelance basis at the minute.
This all means as things improve we can do more and employ more but if things go wrong we aren’t stuck with anything.

4. How did your team meet? And who in your team does what?

We have either met during time at College and University or we have met through
networking events.
Working with people I have worked with during education means you really know there
strengths and weaknesses.

5. What, exactly, makes you different from existing options, what will make your product and/or service stand out in the marketplace? In other words what’s unique about you and what’s new about what you make?

We have a few usp’s over our competitors which include:
Very little outgoing which means prices are low.
Unique and custom designs.
We work with the client and not for the client.
Unlimited revisions on most services.
Great customer service as our feedback says.

6. What is your growth like? And what milestones has your startup achieved so far?

It was slow as we literally started from scratch but with referrals, returning clients, new clients and increasing portfolio its really starting to move on.

7. Who are your competitors? And what is your start-up’s competitive advantage over them?

We have a few usp’s over our competitors which include:
Very little outgoing which means prices are low.
Unique and custom designs.
We work with the client and not for the client.
Unlimited revisions on most services.
Great customer service as our feedback says.

8. What obstacles did you face and how did you overcome them?

No budget for advertising as we started from scratch and no client list.
We had to use social media and free networking events to meet and build clients.

9. What are the key things about your field that outsiders don’t understand?

A premium service costs. We provide custom and unique designs so you wont find it anywhere else and no other company could have or company the design.

10. Why are you going to succeed?

Once word spreads of what we do and how we do it should take off also again existing clients will help with this.
People tend to trust word of mouth more than anything else.

11. If your startup succeeds, what additional areas might you be able to expand into?

The design industry is always expanding on its own but very close to this is technology and apps which is expanding even quicker. We feel its easiest to get involved in things that have minimal outgoings as its a lot safer.

12. Why did you choose this idea and concept to build your start-up based on?

I have a Diploma and Degree in graphic design so I have always been very interested in it and once people so what I could do they were interested. It was fairly easy to put your message out to people you cant network with through social media.

13. What have you learned so far from launching your idea?

Customer service and social media is key. Things are easy things to do, they are both free. It is also very important to tell/promote to people and companies why to choose you over the others.

14. Six months from now, what’s going to be your biggest problem?

Hopefully finding the best way to expand and grow the company to become not only locally known but nationally known as well.
We are quite happy at the minute as we are doing what we love.

15. What’s the benefit for the customer/user?

They can a premium service and we are always available for contact if they need us. They get a product/design thats custom to them and their company so they know no-one else in the world will have.

16. How did customers / users find out about you?

Social media or referrals from existing clients. Again these are the best tools you can have as they are free but also people trust others them recommend.

17. Who are your current customers / users? Who are your target customers / users?

All companies:
Startups looking to brand.
SME – large companies looking to rebrand or for any of our other services.
All companies and industries.
We like to learn about the companies and not just work for them.

18. Where do new customers / users come from and what makes new customers/users try you?

Social media or referrals from existing clients.
Again these are the best tools you can have as they are free but also people trust others them recommend.

19. What do your customers / users say about your product and/or service?

They agree and choose us because of our usp’s:
We work with the client and not for the client.
Unlimited revisions on most services.
Great customer service as our feedback says.

20. How are you going to scale?

We have no limit in mind, we just want to succeed.
We are quite happy at the minute as we are very busy and we are doing what we love.
We would start by employing the freelancers permanently.

21. What’s the biggest missing feature? The one thing customers/users keep asking for?

Startups seem to want a cheap/free service even if it means a cheap product.
We cant compete with that but at the same time we cant stress enough that the image of the company is the most important thing and could mean the difference to being successful or not.

22. Are you going to internationalize? And if yes how are you planning to expand your start-up’s operations accordingly?

We would love to be in that position.
We are quite happy at the minute as we are very busy and we are doing what we love.
We would start by employing the freelancers permanently.
And see how it goes from there.

23. How big do you think you can get? Why? And how you are planning to achieve your goals?

We dont want to think about it, just see what happens.
We are quite happy at the minute as we are very busy and we are doing what we love.
We would start by employing the freelancers permanently.
And see how it goes from there.

24. Are you looking to hire a new workforce? And if yes, what job vacancies do you currently offer and where can potential applicants contact you at?

At the minute we have good freelancers and if we get enough work in we will make them permanent.
We would also look at young talent from universities or apprentices.

25. Are you looking for partnership opportunities or funding from Venture Capitals (VC) or other funding sources? Or your business is self-sustainable? And if the first option applies where can potential partners / investors contact you at?

Not as yet, this is not something we will be looking into for a while.
For the minute we are happy doing what we are doing and are in a great situation that should only get bigger.

26. What advice do you have for fresh entrepreneurs?

Promote yourself on social media as it is the best free marketing tool you can use.
Before you promote your company make sure everything is sorted and looks great from a design point of view.

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